Advertising Standards Authority round-up
2 Dec
Each Wednesday the UK Advertising Standards Authority publishes its latest decisions. One decision caught my eye:
MARTINI STAY BEAUTIFUL was used to highlight a promotional event at a bar where guests could try the new MARTINI ROSATO drink and sample beauty products. The ASA held that the advert suggested that MARTINI (and alcohol in general) aided attractiveness… hmm not sure about that one…
